Creativity is essential. Joy is serious business.

Building something new- with your hands, your heart, and your imagination- is still one of the most powerful things you can do.

We didn’t set out to build a company. We just kept being inspired by the creativity that comes from letting kids and former kids play and imagine.

For years, we worked inside the big brands engineering the products people needed to get through their days. But deep down, we knew we wanted something different. Something made for no other reason than joy.

Drawn2Play was born out of the need for fun, joy and expression. Inspired by kids who can't help but innovate, expand, customize, create and imagine. Built with our own hands.

Created for the kind of families, kids and adults who can’t help but imagine more.

Creativity isn’t a luxury.
It’s essential.
It’s how we build hope.
It’s how we stay connected.
It’s how we keep dreaming bigger, even when the world feels heavy.

So we started making toys that spark that kind of creativity again. Open-ended, joyful, made to last. Not chasing trends. Not chasing franchises. Just chasing the feeling that making something real still matters.

We’re not a corporation. We’re designers, parents and teachers who make a habit of seeing solutions where others see barriers. So we picked up our tools and built the kind of world we want to live in, one toy at a time.

If you believe creativity still matters...
If you still get excited to dream, build, and imagine...
You’re already part of this.

There's always time to play together. 

Let's make something amazing together.